Product design is what I love the most. Here is where I´ve started, and where I have the richest experience. With this experience and based on a human-centered design process, I carry this knowledge to some other creative disciplines.
Here is a collection of some of my most relevant projects. You´ll see how I drive my work through a rigorous design process, based on my experience working with world-class brands and international designers.
Over the past 6 years, I have been leading the strategic design transformation for the "Organización Corona".
I have putted together a high performance, and multi talented team that is responsible for the Pan American portfolio creation of the company.
Within the experience acquired working with international designers, and brands, I have developed a design process that had help our team to shine and succeed.
This process is based on 3 main pillars: Research, Ideation, and Engineering.
No successful process can take place without an in deep research of the user needs, as well as a market trend analysis, and a technical state of the art study.
We do group meetings to discuss opportunities for each project.
Once we´ve found the right insights, we move into the ideation phase, which is where we place all our expertise into action.
Sketching, rapid visualization, and visual thinking are some of the tools we use to bring all that creativity to life.
The Corona Design Team has become a referent around the creative community in the region, and we are expanding our capabilities.
I brought years of experience in user research for industrial design into the digital world.
Over the past years I´ve been developing digital capabilities powered by an in depth user experience research.
I´ve been sharing experiences with young designers and students, trough talks and conferences, inside the main design events and universities in Colombia and the region.